bremenports launches campaign in the port Hinterland
New representatives of the ports of Bremen / Event for customers in Stuttgart
The ports of Bremen are intensifying their lobbying activities in the west and south of Germany. The port management company bremenports has signed contracts with two new representatives who are to promote Bremen’s interests in these important destination regions for the ports. The new representatives, Hartwig Weidt and Christoph Kernen, introduced themselves at an event hosted by Bremen’s Port Promotion Agency at its “Hafenclub” on Tuesday evening.
Bremen’s government, the Senate, has entrusted bremenports with marketing the ports of Bremen, and one aspect of the current marketing concept is to intensify activities in the hinterland. To date, representatives have been appointed in Vienna and Prague to canvass business for the ports of Bremen in Austria and the Czech Republic. As from now, the new representatives will also develop the important markets in North Rhine-Westphalia and Baden-Württemberg on behalf of bremenports.
Robert Howe, Managing Director of bremenports, explained: “Competition between the ports is particularly fierce in these regions. Our aim is to raise awareness of the strengths of our ports in these industrial centres. Having our own offices on the spot has proved to be a successful instrument for the continuous development of these markets.”
In future, Hartwig Weidt will be responsible for the west of Germany. He comments: “The ports of Bremen have an attractive range of services for the economy in North Rhine-Westphalia, the state with the largest population in Germany. Reminding business enterprises of what the ports have to offer is a key task.”
Christoph Kernen travels the south-west as representative of Bremen’s ports. Kernen states, “Bremerhaven plays a leading role in the automobile transport business in Baden-Württemberg and Bremen is an important port for in the container business. However, there is still significant expansion potential, particularly in the east of Baden-Württemburg.”
The representatives’ job is to stay in contact with shippers, rail operators, professional associations and terminals, to give presentations at vocational colleges and other educational institutes, take part in panel discussions in the region and assist bremenports with the organisation of events for customers.
The target is to help to generate new cargo flows for the ports, to safeguard the present cargo volumes and to observe the activities of the other ports in order to identify new trends at an early stage.
The bremenports representatives also help with the preparation of customer events. On Thursday, for example, the Logistics Talk will take place in Stuttgart again for the first time in many years. More than 100 guests have enrolled for the panel discussion on the strengths of the ports of Bremen.